Have you ever wondered about any of those totally inscrutable, apparently random number and letter .com domains that sell for such big dollars and wondered who in their right minds would buy them? Me too.
As I write this, there’s a 4-letter .com available on eBay (less than 1 hour remaining, sorry): UJDX.com. It’s at $200.00 with 12 bids. In what language does that random assortments of letters make any sense? There are far too many of these 4 and 5-letter domains changing hands for them to be acronyms for any business or organization, or even popular phrase. It’s quite a phenomenon.
TVFH.com closed yesterday for $354 with the note that Estibot appraised it at $1700. And HUVE.com sold for $1975.
Then there are all the .coms that are literally nothing more than a string of numbers — 67318.com, for example, currently selling on GoDaddy at $1725 with 28 bids.
Who in their right mind would want it at that price? For what?
Well, as it turns out, as reported in TechCrunch last December, “There is a market unfolding that very few know about, and tens of millions of dollars are trading hands monthly. Over the last two years, China has become the largest buyer of domain names, resulting in what is likely the biggest story in domain-name investing since the Internet began.”
And what they mostly want, it appears, are these strings of numbers or short letter domains. Some letters are preferrable over others, and some numbers and number patterns are prized over other numbers.
China is definitely a different culture, one that most of us haven’t a clue about. We may be able to understand on an intellectual level that they appreciate and value short numerical and letter domains, but chieving an understanding of the whys and wherefores not to mention which letters and which numbers and number patterns are more desirable will probably escape most of us. Even so — if you find an affordable 4-letter domain available, you could probably do worse than snap it up.
Meanwhile, it’s a startlingly active and passionate market (again from TechCrunch):
Even with eight-number dot-com domains, of which there are one hundred million, it’s getting hard to find any of the popular patterns that don’t include a zero or four.
DomainSherpa and pals worry this Chinese activity may be a bubble. The one thing I think it’s safe to say — domain registrars are no doubt quite happy.